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World Wide Fund for Nature
Mission: "To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by:
- conserving the world’s biological diversity;
- ensuring that the use of renewable natural resources is sustainable;
- promoting the reduction of pollution and wasteful consumption."
In China since: 1980 Number of staff: 20 national and 1 expatriate Mainland China contact:Wen Hua Gong, Beijing Working People's Culture Palace Post Code:100006 P.R. China T: +86 10 652 27100 F: +86 10 652 27300 International Contact:Thomas Schultz-Jagow Communications Director Avenue du Mont-Blanc Gland CH-1196 Switzerland Tel: +41 22 364 9111 Fax: +41 22 364 5358 Activities in Other Countries:Worldwide
In 1961 a group of distinguished naturalists from several countries founded the World Wildlife Fund, meaning it to serve as a ‘Red Cross for Nature’, reaching out to assist wildlife in trouble. Based (like the Red Cross) in Switzerland, and later changing its name to the World Wide Fund for Nature, WWF has grown into a global network with affiliates in more than 100 countries. Over the last 20 years it has raised and spent more than USD 1.3 billion in conservation efforts across the world.
WWF first came to China in 1979, invited by the Chinese government to collaborate on giant panda conservation. Joint ecological studies led to the development of a national management plan for the panda and its habitat, and to the designation of many new protected areas. WWW has continued to this day to collaborate with government partners on the conservation of pandas and other species, but has also ventured into other areas of environment protection. Moreover, although the organisation continues to emphasise rigorous scientific research, it has over the years increasingly encouraged multi-sectoral approaches to conservation, encouraging collaboration between government agencies and also involving local communities in conservation efforts.
From the late 1980s WWF began to provide material and technical assistance for nature reserve staff in Xishuangbanna, in the tropical forests of southern Yunnan. This project later expanded to include agro-forestry training for villagers living close to the reserve. In northwest Yunnan, from 1991-1994, WWF supported a team of researchers to document the habitat and ecology of the snub-nosed monkey. It also provided training, technical and planning assistance to a nature reserve at Poyang Lake, in Jiangxi. This marked the beginning of long- term work on wetlands management, including support for development of a Wetland Conservation Action Plan, finalised in 1998, and an ongoing ‘living rivers’ programme to restore wetlands in the Central Yangtze.
In the early 1990s WWF began to work with Normal Universities, the People’s Educational Press, and pilot schools to develop ways of building environmental education, with enquiring, interactive teaching methods, into all subject areas of the national curriculum for primary, middle and high schools. This grew into a nationwide programme and to the development, with the Ministry of Education, of national guidelines on environmental education.
During a series of international consultations in the late 1990s, WWF International identified 200 eco-regions worldwide as global priorities for biodiversity conservation. One of the areas so defined was the ‘Forests of the Upper Yangtze’, and this is now a major priority of WWF’s work in China. The organisation is trying to integrate work in forestry, species conservation and education, and to encourage eco-regional conservation planning and management, with greater public participation. It is, meanwhile, also continuing to support research and advocacy in energy efficiency and climate change, and to develop conservation programmes in the Tibet Autonomous Region.
As of 2006, projects have included programs to protect Shaanxi’s Qinling giant panda population. On 22 April 2003 - Earth Day - the Shaanxi provincial government received Gift to the Earth recognition from WWF for its achievement in nearly doubling the protected areas for Qinling giant pandas to more than 330,000 hectares. In November 2006, the organization presented information to Presidnet Hu JinTao on protection of Tigers.
CKC 12/06
In 2002, the global WWF network raised USD 322 million – 47% of it from individual donors, 22% from government and multilateral agency grants, 13% from legacies, 6% from trusts and foundations and 5% from corporations. In China, WWF’s work has been funded by grants from national WWF organisations in Western countries, from foreign governments and corporations.
Links
http://www.wwfchina.org
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